Getting started
Really Simple Testing is designed to make the testing process very easy.
In outline, what the system does isThe result is that your web pages get more and more effective. At the same time, you don't have to do any tedious and complex mathematical analysis because Really Simple Testing automatically re-calculates the relative strengths of each version every time your web page gets displayed. It then uses this data to decide dynamically what is likely to be the most effective version to display next time.
Really Simple Testing is flexible
The system is very flexible too. If you think of a new headline or bullet point you want to try out you can just add it and Really Simple Testing will start testing it out straight away. If it is better than your current best performer then the system will find that out and replace it. All automatically.
And of course you can pause any versions any time you want too.
To make this process as easy as possible Really Simple Testing lets you
As test results come in, you'll see that poorer versions of your headlines etc. AUTOMATICALLY get displayed less and less while the most successful get displayed more and more.
How do you set up tests?
Really Simple Testing lets you decide what you want to test, whether it is just a headline, or several completely different versions of a web page or something in between such as different testimonials or different guarantees etc.Each thing you want to test is called a Block (because it is usually a block of HTML).
To set up a test you- Copy an existing section of HTML from your web page into Really Simple Testing. Note that this could be anything from a simple line of text if you want to test a headline to a large chunk of HTML that might make up your whole page
- Create a new version of this block either by writing HTML from scratch or, more often, by pasting in the same version as the first one and editing it
- Repeat the previous step as often as you want
- Replace the original block in your web page by a very short piece of code generated by Really Simple Testing
- Add another very short piece of code into your "success" page – the web page you want your visitors to get to. In the case of a sale, this would typically be the page people get to once they have completed an order. In the case of a sign-up/squeeze page, this would typically be the page they get to after they've completed a form to join your list.
From that moment on, the system will start to optimise the outcome – the most effective version will end up being used most and the least effective will be used less and less. You'll be able to watch the optimization process at work in your Really Simple Testing control panel too.
Watch a short video showing you how a new test is set up.
How many tests can I run?
Within your Really Simple Testing account you can run up to 20 complete tests at a time. Each of these could be a web page on a different web site, or different pages on a single site or some combination.Within each page you can test up to 20 different parts of the page at once.In each part of the page you are testing, you can also test up to 10 different versions. But you need to be a little careful here because if you test 10 different headlines, it will take much longer to find out which is the best than if you test 3 or 4. If you run a test using 3 or 4 different versions, you can always add a new version later on and see if it beats the existing best performer. In fact Really Simple Testing is very flexible in this way.